Suba-what?

Lady at key counter: What kind of car is this for?
Andy: A Subaru
Lady at key counter: What is the other name for it?
Andy: Outback
Lady at key counter: No, I mean what kind of car - Toyota, Honda, Chevrolet...?
Andy: It's a Subaru
Lady at key counter: I've never heard of that. *looks at catalog for the key blank it matches* Huh - Soo...buh...roo. Oh, Subaru. Sorry, we don't have that in stock.